H&M Conscious Exclusive 2013

H&M started this year a new collection made from already used fabric (recycled). They used Organic cotton, recycled polyester, polyamide and  Tencel. Now your probably thinking :' yuk' . But the clothes look really nice. It's a Hollywood look but with sustainable materials. In Amsterdam they had a 'guided tour' as we speak. They changed the whole store in to a museum. They explained what they did to this collection also you could walk in to what looked like a jungle.

You can find more on the collection on Vogue nl or (of course) the H&M website (Dutch version) (American Version)

PS. I think the photo shoot is really nice. 

Read more to see the collection.